Growth Factors
The M-PaX System is built on 37 Growth Factors across five phases. Scan them all here, and select any Factor to open its detail page.
| Phase | Name | Description |
|---|---|---|
| Discovery | X.0.1 MF Product Management Infrastructure | Sets up the file storage, communication channels, roadmap, and project management foundation that let the journey run systematically. |
| Discovery | X.0.2 MF Phase Plan: (0) Discovery | The master project list for Discovery. It names every Growth Factor that must be met to complete the phase. |
| Discovery | X.0.3 MF Stakeholder Profiles | Documents everyone who affects or is affected by the product, defining who it serves and what they need. |
| Discovery | X.0.4 MF Product Capsule | Connects stakeholder needs to product features with documented evidence of the value each feature delivers. |
| Discovery | X.0.5 MF Market Opportunity Analysis | Defines the market, its size and trends, the competition, and how the product is positioned in it. |
| Discovery | X.0.6 MF Business Model Canvas | Captures the whole business model on one page, from customer and value proposition to channels, revenue, and cost. |
| Discovery | X.0.7 MF Product Story | The complete internal narrative of the product, the master source that every shorter description and pitch draws from. |
| Discovery | X.0.8 MF Market Confirmation & Feedback | Presents the concept to stakeholders to confirm real need and gather feedback before planning begins. |
| Discovery | X.0.9 MGMT Phase Review: (0) Discovery | Confirms every Discovery Growth Factor is complete and makes the go or no-go decision into Planning. |
| Planning | X.1.1 MF Phase Plan: (1) Planning | The master project list for Planning. It names every Growth Factor that must be met to complete the phase. |
| Planning | X.1.2 MF Strategic Marketing Plan | Sets the company-wide marketing strategy across all products, and places each new product within it. |
| Planning | X.1.3 MF Product Marketing Plan | Translates company strategy into the product-specific plan that drives customer acquisition and revenue. |
| Planning | X.1.4 DEV Product Requirements | Defines exactly what the product must be, built from user stories that cover all targeted user needs. |
| Planning | X.1.5 DEV Development Plan | Describes how the product will be designed and built, including resources, cycles, timelines, risks, and budget. |
| Planning | X.1.6 MGMT Risk Management, Regulatory & Legal Plan | Defines how risk, regulatory, and legal issues, including intellectual property, will be handled. |
| Planning | X.1.7 PE Alpha User Recruitment | Recruits early users who test and give feedback during development and confirm real demand for the concept. |
| Planning | X.1.8 MF Update Discovery Growth Factors | Reviews and refreshes the Discovery documents as new information is learned, keeping the foundation current. |
| Planning | X.1.9 MGMT Phase Review: (1) Planning | Confirms every Planning Growth Factor is complete and makes the go or no-go decision into Development. |
| Development | X.2.1 MF Phase Plan: (2) Development | The master project list for Development. It names every Growth Factor that must be met to complete the phase. |
| Development | X.2.2 DEV Technical Specification | Aggregates the product requirements and design inputs into the detailed reference that guides the build. |
| Development | X.2.3 DEV Product Development | Represents building the product, with product management keeping the market perspective present throughout. |
| Development | X.2.4 MF Product Assets | Develops the core messaging, collateral, and sales and support materials needed to start Launch. |
| Development | X.2.5 MF Market Verification | Tests the product, business model, and assets with prospective customers beyond the alpha group before launch. |
| Development | X.2.6 MGMT Risk Management, Regulatory & Legal Activities | Executes the risk, regulatory, and legal plan and revises it as development proceeds. |
| Development | X.2.7 MF Update Discovery Growth Factors | Folds Development-phase learning back into the Discovery documents so the foundation stays current. |
| Development | X.2.8 MF Update Marketing Plans | Updates the strategic and product marketing plans before Launch so activity stays focused. |
| Development | X.2.9 MGMT Phase Review: (2) Development | Confirms every Development Growth Factor is complete and makes the go or no-go decision into Launch. |
| Launch | X.3.1 MF Phase Plan: (3) Launch | The master project list for Launch. It names every Growth Factor that must be met to complete the phase. |
| Launch | X.3.10 MGMT Phase Review: (3) Launch | Confirms every Launch Growth Factor is complete and makes the go or no-go decision into Growth. |
| Launch | X.3.2 MF Market Validation | Validates product performance with early customers and builds the success stories that fuel full launch. |
| Launch | X.3.3 MF Brand Development | Builds the brand foundation that turns every customer interaction into trust and competitive differentiation. |
| Launch | X.3.4 PI Promotional Infrastructure | Builds the conversion engine that turns prospects into customers automatically and at scale, around the clock. |
| Launch | X.3.5 PI Channel Development | Establishes the distribution channels and relationships that carry the product to the end user. |
| Launch | X.3.6 PE Content Foundation | Creates the consistent search and social presence that makes the product discoverable when prospects look. |
| Launch | X.3.7 PE Promotion | Runs the active, data-driven campaigns that drive prospects into the conversion systems. |
| Launch | X.3.8 MF Update Discovery Growth Factors | Carries Launch-phase learning back into the Discovery documents to prepare for Growth. |
| Launch | X.3.9 MF Update Marketing Plans | Updates the strategic and product marketing plans before Growth so activity stays focused. |