Lexicon
The M-PaX Lexicon defines the vocabulary of the System, including the Growth Factor category codes.
Commercial Motion
The living system that carries a product from launch to growth. It supplies the foundation, the vehicle, the engine, and the fuel.
DEV
Product Development. The Growth Factor category that contains all of the Product Development Factors.
Escape Velocity
The transition from the Launch phase to the Growth phase.
Growth Factor
One of the 37 universal factors that determine whether a product reaches sustainable growth. It is the core unit of the M-PaX System.
Growth Readiness Score
A ProductSage measure of how completely the Growth Factors have been implemented and how close a product is to entering the Growth phase.
Knowledge Base
The curated article library that gives depth and how-to guidance behind each Growth Factor. It is part of the M-PaX System, not a separate product.
M-PaX System
The operating system for Commercial Motion. 37 Growth Factors across five phases of the product journey.
MF
Marketing Foundation. The Growth Factor category that contains all of the Marketing Foundation Factors.
MGMT
Management. The Growth Factor category that contains all of the Management Factors.
PE
Promotional Energy. The Growth Factor category that contains all of the Promotional Energy Factors.
Phase
One of the five stages of the product journey. Discovery, Planning, Development, Launch, and Growth.
PI
Promotional Infrastructure. The Growth Factor category that contains all of the Promotional Infrastructure Factors.
Product History File
The Google Drive folder structure that holds every document a product produces, with a folder for each of the five phases. Often shortened to PHF.
ProductSage
The software product that runs the M-PaX System. It has a free tier and paid tiers.
Sage_AI
The M-PaX product management assistant. It drafts the documentation for a Growth Factor alongside the person completing it. Interactive, not autonomous. The person completing the Factor drives and makes the decisions.