If you are a Founder, Product Manager, Marketing Executive, Product Marketing Manager, Marketing Manager, Entrepreneur, or Solopreneur, you are a ‘Product Owner’ – you might even be *the* Product Owner.
As a Product Owner, you are accountable for the success of your product… specifically market acceptance, revenue, growth and profitability.
Whether it's making tough decisions about features and functions, strategic planning, prioritizing marketing projects, advocating for users/customers, preparing for launch, or driving growth, you own the outcome.
The success of your product depends on your management and actions.
The role of Product Owner is the *one* role in any organization that has the biggest impact on the success of a product.
Yet, this role is often the least understood and the least defined.
In a startup, the product owner role is played by the founder(s). Often the responsibilities are shared among the founding team, but the buck stops somewhere. Someone must assume the role of Product Owner.
In a larger organization, product ownership is delegated to a product manager, product marketing manager, or brand manager.
Regardless of who assumes the role, these two factors are critical:
- The role should be clearly defined and assigned to one person. The work can be shared or delegated, but ultimate accountability should rest with one key leader.
- The Product Owner must be accountable for not just overall product success, but clear and specific deliverables in *each phase* of the product life cycle. (a definitive & clear todo list that everyone agrees on)
If you don’t have someone(s) in charge, or they are not accountable for specific deliverables in each phase of the product life cycle, you’re just playing, not playing to win.
If you need help defining, or filling, the product ownership role in your organization, here are 2 ways I can help.
Schedule a 90-minute Coaching/Strategy Session with Me
Do it Yourself With the M-PaX Discovery Course