Phase 3 Cohort

From Manual Chaos to Systematic Revenue in 90 Days

You’ve launched your B2B product. You’re generating revenue. But you’re trapped in manual sales processes that don’t scale.

You know you need systems. You’ve probably tried building them yourself. But between customer demands, product development, and keeping the lights on, those critical commercial systems never get finished.

You’re stuck. Manual outreach. Inconsistent content. Random promotional efforts. Revenue that depends entirely on your personal time and energy.

This isn’t a DIY problem. This is a delegation problem.

The Phase 3 Cohort: Done-With-You C8 Implementation

Ten founding members will get something no one else can access. A dedicated Product Manager and Marketing Assistant who will work alongside you to create the foundation for all 8 Commercial Requirements in 90 days.

Not courses to watch. Not templates to figure out. Not AI tools to learn.

Real people doing real work on your product. With you. For you. Fast.

What Gets Built in 90 Days

Month 1: Foundation

Infrastructure Setup

  • Your Google Drive organized with proven Product History File structure
  • Sage_AI configured as your AI Product Management Assistant
  • Communication channels established
  • ProductSage platform access configured

Strategic Documentation

  • Complete stakeholder profiles documented and approved
  • Company strategic marketing plan created
  • Product marketing plan with tactical implementation details created
  • Brand development standards documented

Systems Assessment

  • Complete promotional infrastructure audit
  • Gap analysis identifying what needs attention
  • Implementation roadmap for your team

Month 2: Content Engine

Content Creation

  • 14 social media posts created in your voice and tone
  • Five SEO optimized blog posts written and published
  • Content calendar established
  • Posting system running 2x per week

Promotional Setup

  • LinkedIn Connect and Engage campaign strategy developed
  • Multimodal outreach system configured
  • Messages written and approved
  • Automation and monitoring protocols established

Month 3: Systems Active

Everything Running

  • Content posting consistently without your involvement
  • Outreach campaign generating conversations
  • Lead capture and nurturing systems functional
  • Performance metrics being tracked and optimized

Your Role: Minimal

  • Review and approve messaging
  • Provide strategic input in brief check-ins
  • Watch systems generate results
  • Focus on closing deals instead of creating infrastructure

What Else You Get

System

  • Complete M-PaX methodology covering all 37 product management requirements
  • Not just the Commercial 8, but the entire framework for sustained growth

Templates

  • Hundreds of battle tested templates supporting all requirements
  • Specifically designed to leverage AI assistance
  • Constantly evolving based on real world implementations

Guidance

  • Step by step implementation guides for every requirement
  • Training resources showing exactly how to execute
  • On demand access to proven methodologies

Community

  • Exclusive peer network of Phase 3 technical founders
  • Members working through the same frameworks
  • Direct participation from Doug and the M-PaX team

Tools

  • ProductSage platform organizing all 37 requirements as projects
  • Project management and tracking capabilities
  • Content pipeline management features
  • Campaign coordination tools

Group Coaching

  • Weekly Commercial 8 implementation sessions with Doug Hudiburg
  • 30 plus years of product management experience
  • All sessions recorded and added to growing member library
  • Optional 1-1 sessions available at $200 each

The Investment

Founding Member Price: $797 per month, month to month

After this alpha cohort closes at 10 members, this package will be $1,297 per month minimum with 90 day commitment required.

The Guarantee: 30 Day Foundation Guarantee

After Month 1, you’ll have your infrastructure setup, stakeholder profiles documented, and strategic plans created. That’s requirements X.0.1, X.0.3, X.0.4, X.1.3, and X.3.3 complete.

If you don’t, or if you are simply unhappy or find it is not a fit, we’ll refund your first month in full and cancel the rest of your payments.

After Month 1, you’re watching the execution phase happen live. Content is posting. Campaigns are running. You know exactly what you’re getting.

What Happens After 90 Days

You choose your path.

Continue with Team Support

  • Keep your PM and MA working on your product
  • Custom hourly budget based on your goals
  • Continue group coaching and community access
  • Month to month flexibility
  • Lock in founding member price of $797 per month forever

Graduate to DIY Model

  • Shift to DIY membership at $397 per month
  • Keep all your documentation, systems, and Sage_AI
  • Continue group coaching and community access
  • Enlist team support anytime

Who This Is For

This alpha cohort is specifically for Phase 3 B2B founders who meet these criteria.

You Have Revenue

  • Post launch product generating $50K to $1M annually
  • Proven business model that needs scaling
  • Money to invest in growth infrastructure

You Lack Time

  • Stuck in manual sales processes that don’t scale
  • Too busy working in the business to build systems
  • Value speed and delegation over DIY learning curves

You’re Technical Background

  • Built the product yourself or led technical development
  • Understand systems and processes
  • Struggle with marketing and commercial execution

You Want Speed

  • Need C8 foundation locked in within 90 days, not 9 months
  • Ready to invest in results now
  • Done talking about it, ready to execute

Who This Is NOT For

Solo founders who want to do everything themselves. Pre revenue or pre launch companies. Founders without revenue to invest in growth. Companies with dedicated marketing teams already in place.

This is for founders with money but no time. Revenue but no systems. Products that work but don’t scale.

Why Only 10 Members

Resource Constraints

  • Each member receives 26 hours of dedicated professional time over 90 days
  • 18 hours Product Manager work per member
  • 8 hours Marketing Assistant work per member
  • Quality requires limits

Alpha Testing

  • We’re validating the done with you model
  • Your feedback directly shapes the final offering
  • Founding members get unprecedented access and influence

Success Focus

  • Small cohort means personalized attention
  • We can ensure every member gets results
  • Building case studies and proof for future scale

The Reality

You already know what needs to happen. You need stakeholder profiles. You need a strategic plan. You need content systems. You need outreach campaigns.

You’ve probably tried building these yourself. Maybe you started. Maybe you got halfway through a stakeholder profile before customer issues pulled you away.

Those projects are still sitting there, unfinished.

This isn’t about motivation. This isn’t about knowledge. You’re smart enough to figure this out.

You just don’t have the time.

We’re offering you time. Professional time. Dedicated time. Systematic time that turns empty templates into finished documentation. That turns good intentions into running systems. That turns 9 months of “I should do this” into 90 days of “It’s done.”

What Success Looks Like

Day 30

  • Foundation documentation complete
  • Infrastructure organized and functional
  • Strategic clarity on market positioning
  • Sage_AI configured and ready

Day 60

  • Content posting 2x per week without your involvement
  • Outreach campaign messages written and approved
  • Lead capture systems configured
  • You’re reviewing performance, not creating content

Day 90

  • All Commercial 8 foundations locked in and running
  • Content engine producing consistent presence
  • Outreach campaign generating conversations
  • You’re optimizing systems, not building them

This is what happens when you stop trying to do it yourself!

The Cost of Waiting

Every month you delay is another month of:

  • Manual outreach eating your time
  • Inconsistent content damaging your credibility
  • Random promotional efforts wasting money
  • Revenue depending entirely on your personal energy

You’re losing opportunities. Competitors are building systems. Your product deserves better.

$797 per month is less than one day of consultant fees. You’re getting an entire team for 90 days. Product Manager. Marketing Assistant. Expert coaching. Complete methodology. Battle tested templates.

Plus everything compounds. The systems we build keep working. The content keeps posting. The campaigns keep running. Long after the 90 days end.

Join the Phase 3 Cohort Now

Ready to Lock In Your C8 in 90 Days?

The PSG Phase 3 Cohort isn’t for everyone. Book a 15-minute strategy call with Doug to see if it’s right for you.

In this brief call, Doug will learn about your product, your challenges, and your timeline. Together, you’ll determine if the cohort’s done-with-you approach fits your situation. If it does, you’ll receive immediate access to join.

Investment: $797/month • Limited to 10 founding members

Book Your 15 Minute Strategy Call Below

Frequently Asked Questions

How much of my time will this actually require?

Much less than you think. Our process is built around efficiency.

For each requirement, we interview you to gather raw input. These are focused conversations where we ask probing questions to pull your best ideas out. Then your PM and MA go away and do the heavy lifting of creating project documentation, gap analysis, and tactical planning.

You review the draft and provide input. Your team helps finalize.

1.5 to 2 hours per requirement is all we need from you. That’s 12 to 16 hours total over 90 days. Everything else happens without your direct involvement.

What happens if I can’t keep up or fall behind during the 90 days?

You stop paying after 90 days, but the value you purchased persists.

We’ll keep working with you when you’re ready to complete everything promised. Even if it goes beyond 90 days.

This isn’t a rigid program that fails if you miss a deadline. This is professional support that adapts to your reality. We’re invested in your success, not your adherence to an arbitrary timeline.

How do I know the content you create will actually sound like me and match my brand?

That’s the beauty of our process and system.

First, Sage_AI will be trained about you, your company, and your product. Second, the content input comes from you. Your PM interviews you and asks probing questions to pull the best ideas out.

Then your original input is turned into high performing content. It’s your voice. Your stories. Your input. Your information.

Sage_AI simply makes it easy to turn your input into great output. You’re not getting generic marketing copy. You’re getting your expertise articulated professionally.

What if my product or market is too technical or niche for your team to understand?

That’s exactly what the Stakeholder Profiles, Product Capsule, Product Marketing Plan, and Brand Development requirements are for.

These requirements encode the core knowledge about your product into a knowledge base that Sage_AI uses to communicate the nuance and value of your product accurately.

No product is too complex. If you follow the process and system, Sage_AI becomes the world’s greatest expert on your product. It understands the technical details, the market positioning, the competitive landscape, and how to communicate value to your specific stakeholders.

This is why technical founders love this approach. The system captures complexity without dumbing it down.

What exactly does “foundation” mean? Will I have complete working systems or just documentation?

Foundation means what you have is clearly documented and the gaps that need to be filled are understood and included in a tactical plan to fill the gaps.

It means clarity about where you are, where you need to go, and what steps are required to get there.

You’ll have clear project knowledge that makes execution maximally efficient and effective. Some systems will be fully operational (like content posting). Others will be strategically mapped with implementation roadmaps.

The 26 hours of professional time creates the architecture and activates what can be activated in 90 days. You’ll know exactly what needs to happen next and have the templates and guidance to execute efficiently.

Who will actually be working on my product? Do I get to choose my PM and MA?

For the founding members of this cohort, your PM will be Doug Hudiburg.

That’s a huge value that most founders can’t afford. You’re getting 30 plus years of product management experience directly applied to your product.

Your MA will be one of a handful of trained and experienced Marketing Assistants that Doug has worked with, trained, and vetted personally. These aren’t freelancers we found last week. These are proven professionals.

How does the weekly group coaching work? Is it worth the time?

We often have multiple weekly sessions. Each is focused on one of the 8 Commercial Requirements and each is recorded and available on demand.

If you have specific needs or questions related to one of the requirements, attend that session live or use on demand content to get your answer.

Members can also request specific topics which are almost always accepted and scheduled within a week.

Group coaching with a small cohort has all the benefits of 1-1 coaching plus the added benefits of other perspectives. You learn from your peers’ questions. You see how others solve similar problems. You build relationships with founders who understand your challenges.

And if you need dedicated 1-1 time, those sessions are available at $200 each.

Why is this better than just hiring a marketing person or agency?

No one else offers System, AI Assistant, Templates, Guidance, AND resources working together.

Agencies are typically vertically focused on one small specialty. They’ll run your ads or manage your social media or write your content. But they don’t build the systematic foundation that makes everything work together.

Marketing hires take months to onboard, require full time commitment, and often lack the strategic experience to build commercial infrastructure from scratch.

This is different. It’s having an extension of you. A team that helps you do what needs to be done across all 8 Commercial Requirements. Not specialists executing tactics. Generalists building systems.

You get the methodology, the templates, the AI tools, the implementation guidance, the community, and the professional execution support. All working together. All focused on your product.

What if I need more than 26 hours? Can I buy more time?

Yes. All of our vetted, trained, expert resources are available on demand as you need them and at very competitive rates.

It’s not only possible, it’s likely.

We created these systems and resources for one reason: to help you move faster in the RIGHT direction. We stand ready to help you accelerate when you want to pour on the coals.

PM time is available at $130 per hour. MA time at $45 per hour. We can also provide specialized support for webmaster services, graphic design, or other needs as they arise.

Is there a money back guarantee after Month 1?

Month 1 has a full refund guarantee if the foundation requirements aren’t complete OR if you are simply dissatisfied and don’t want to continue.

After Month 1, there is no flat money back guarantee. These are highly skilled professional resources you’re purchasing, not digital assets that can be easily refunded.

If you’re at all concerned about getting ROI after Month 1, we recommend not proceeding.

All of our clients are 100% certain they’re getting huge value after that first month. They see their documentation complete, their infrastructure organized, their strategic plans created. They see the execution happening in Month 2 and Month 3. They know exactly what they’re getting.

That’s why we structure the guarantee this way. Month 1 proves the value. Months 2 and 3 deliver the transformation.

I have other questions. How do I get answers?

Email doug@mpaxmarketing.com

We respond personally to every email. Usually within a few hours.

If you want to talk through your specific situation before joining, we’re happy to do that. Just email and we’ll set up a time.