Founder’s Haiku Scene 154

Founder’s Haiku Scene 154

“Developing a deeper understanding of our customer—who they are and what they really need from us—has been nothing short of transformational.” In Founder's Haiku Scene 154, Founder reflects on the value of Graybeard's advice over a lively conversation with Amara and...

What is a product owner?

If you are a Founder, Product Manager, Marketing Executive, Product Marketing Manager, Marketing Manager, Entrepreneur, or Solopreneur, you are a ‘Product Owner’ – you might even be *the* Product Owner. As a Product Owner, you are accountable for the success of...

Mapping Your Promotional Infrastructure

One of the most indispensable tools we use when planning, implementing, and optimizing promotional campaigns and sales systems is a ‘system map.' Your promotional campaigns and sales systems function within the context of your ‘promotional infrastructure'...