What is a product owner?

If you are a Founder, Product Manager, Marketing Executive, Product Marketing Manager, Marketing Manager, Entrepreneur, or Solopreneur, you are a ‘Product Owner’ – you might even be *the* Product Owner. As a Product Owner, you are accountable for the success of...

Mapping Your Promotional Infrastructure

One of the most indispensable tools we use when planning, implementing, and optimizing promotional campaigns and sales systems is a ‘system map.' Your promotional campaigns and sales systems function within the context of your ‘promotional infrastructure'...